AI marketing systems that make better decisions scalable.
I’m Alve Castellanos, a Switzerland-based AI marketing consultant and operator. I connect acquisition, conversion, MarTech, and CRM with practical AI agents that support better growth decisions.
From traffic to qualified lead, every handoff matters.
Acquisition, landing pages, capture, CRM, nurture, and follow-up are often managed as separate jobs. I see them as one connected system, because a weak handoff can undo the work that came before it.
- TrafficEarn the right visit
- Landing pageMatch intent to a clear path
- CaptureOffer the right next step
- CRMPreserve context and quality
- NurtureContinue the conversation
- Qualified leadTurn attention into opportunity
Practical AI agents can read signals across the journey and help marketers make better decisions at every stage.
Built across the whole path, one chapter at a time.
My perspective comes from working across the connected system, from attracting attention to making the systems behind marketing run properly.
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01
Acquisition and websites
Learning how attention becomes action
I worked hands-on across websites, SEO, paid acquisition, and e-commerce with TantoMarketing, TEFANESO, Mondaine, and Simply Jet.
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02
MarTech and CRM operations
Connecting campaigns to the systems behind them
At Flyability, my work moved deeper into marketing operations, HubSpot, Salesforce, automation, analytics, and the handoffs between the website and CRM.
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03
AI-assisted growth systems
Making the complete path more strategic
Today, my consulting work brings those chapters together through practical AI agents that support better marketing decisions, not simply more output.
Venezuelan roots, a Swiss base, and an operator’s point of view.
I’m a founder and marketing operator based in Switzerland, working in English and Spanish. My Venezuelan background, entrepreneurial experience, and years inside different marketing teams have shaped a practical way of solving problems.
I like getting close enough to the work to understand what is really happening, then connecting strategy, systems, and execution into something people can use.
More about meNotes from a marketing operator.
Practical thinking about AI agents, MarTech, conversion, and the systems behind website growth.
Find the highest-leverage place to improve your marketing system.
Start with the part slowing growth: acquisition, conversion, MarTech, CRM, or the decisions that connect them.