Notes from a marketing operator
Practical takes on AI agents for marketing, MarTech and CRM, CRO, and turning website intent into better decisions.
AI blog writing got much better in less than one year
Less than a year ago, AI gave me generic blog drafts. Today, Codex, local context, interviews, and reusable Skills help me turn my experience into tailored articles much faster.
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Codex skills save me repetition, not review
Codex skills are the best way I have found to manage repetitive work. They save time and context, but they still need review and improvement through real use.
Read articleI use Codex as my builder and Claude as my design specialist
I do not use one AI coding tool for everything anymore. Codex owns my planning, coding, and QA loop. Claude comes in when the design needs stronger taste.
Read articleWordPress should be the CMS, not the brand system
After 10+ years using WordPress themes and page builders, I still think WordPress is one of the best CMS options. I just no longer think the theme layer should carry the whole brand system.
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